What You Need to Know to Become an Authentic Influencer
Why You've Got to Listen to This Episode...
In today’s episode, I’m talking with the full-time content creator and authentic influencer, Mattie James. Mattie stays busy creating content for her blog, Youtube, and podcast and collaborates with some really big brands like Samsung and TJ Maxx.
She’s sharing how her current six-figure income all started with a blog and the inside scoop on what it’s really like to be an influencer, all while being a mom of three kids.
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Key Takeaways to Help You to Become an Authentic Influencer
As always, we’ve rounded up our top three takeaways to summarize what we believe are the core points to remember from Mattie.
1 - Your Story Is Your Ultimate Niche
When you’re a new entrepreneur, there’s so much discussion about niching down. And as Mattie said, it’s important to have a core thing that you talk about. But when you try to be unique and authentic, the only thing that is truly unique is your story and your perspective. That’s the element that is going to help people connect with you. That’s where they can really feel like they can see themselves in pieces of your story.
So when you’re wondering what to share, learn how to tell your story. Practice storytelling, and let people learn through what you’ve experienced and what you’ve learned. It’s a very powerful thing.
2 - Set Your Boundaries Early and Stick to Them
This will look a little different for everyone. But figure out what is most important to you. And then make sure that you’re protecting those things. In those early days of building a business, we get so caught up in the hustle culture and in making every minute the most productive it can possibly be that sometimes, we forget why we do that work in the first place.
So if you’re making any kind of career transition, I want you to ask yourself how much time you can realistically commit to it on a regular basis. That might start with just a couple of hours a week. Start small and consistent, and then grow from there.
3 - Just Get Started
Whether you’re trying to be an authentic influencer, an entrepreneur, changing careers or just trying to level up in your current career, when we do new things, we suck at them. It’s just kind of the way that it goes. We all have to start at square one.
So instead of waiting for the perfect moment when you’ve taken all the right classes and done all the right things and feel like an expert, just get started. Do the work. Chase your passions now. You will never, never magically feel “ready”. You can only get better if you’ve started.
Links & Resources Mentioned
Connect with Mattie
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